Showing posts with label Tiffany and Co. Show all posts
Showing posts with label Tiffany and Co. Show all posts

Wednesday, December 14, 2011

Tiffany & Co.: 2011 New York Holiday Windows

Image from Tiffany & Co's Instagram page Tiffany and Co. © 2011 All Rights Reserved
For 2011 Tiffany and Co. stepped outside their blue box to create an marvelously grand statement with their window displays.  For a company with some of he smallest scaled product at a high price point, the creative team brought fantasy into reality by producing almost life sized carousel canopies.  Following the carousel theme throughout, the interior windows document the tale of the central park carousel animals as they fly through the skyline of New York.














In addition to the window displays the interiors are dressed to the nines including carousel horses and a sleigh on the gifts floor.  Lastly,  an actual children's book was written and illustrated to tell this year's story.

Image from Tiffany & Co. Winter Carousel Tiffany and Co. © 2011 All Rights Reserved

Saturday, December 3, 2011

2011 New York Holiday Windows: Trend Report

New York Holiday Windows, 2011- Clockwise: Bergdorf Goodman, Louis Vuitton, Tiffany and Co., Bergdorf Goodman, Chanel
This year there are few strong trends that have sprung up within the New York Holiday Windows of the 2011 season.  The biggest one amongst the luxury brands is the love of animals.  From Louis Vuitton to Bergdorf Goodman, animals are large and in charge.


Tiffany's has created large canopies to emulate the Central Park Carousel.  In this this year's Tiffany and Co. holiday story, the exotic carousel animals have left their carousel to fly through the streets and skyline of New York City.

At Tiffany' large canopies extend from the store front

The mirrored frames bring the customer's eye into the smaller scenes within the windows



A horse carries the expensive jewels through the forest
The animals on the bridge are motorized as they travel across it. The Tiffany diamond ring sparkles with a miniature box in the front.



The windows themselves are framed with faceted antique mirrors that encase the miniature scenes.  The product is stunning especially when used to embellish the compositions.










The animals move up and down like in a real carousel.

At Bergdorf Goodman, the theme is The Carnival of Animals where each window showcases the skills and talent of the Bergdorf Goodman staff and artists, animals and objects are either upholstered in tapestry textiles or composed of thousands upon thousand of tiny pieces of paper.

The animals in this Bergdorf Goodman window are made entirely of paper!

Paper Bugs at Bergdorfs

Artist Brett Windham created fish scales from hand applied tiles, rhinestones, gems and sequins

Upholstered taxidermy animals 

Like every year, the windows are exuberant and over the top.  The compositions rely on color, lighting and material to keep the designs from feeling too busy. 

On 5th Ave. this window is composed of entirely wooden objects and creatures.
"Teacher's Pets" is black and white and paper all over

The aquarium of tiled and rhinestone fish
Breaking the Ice, features woolly creatures made for the cold

The Brass Menagerie window ha an entertainer with her exotic birds and other caged beats
The Crimson window gives way to tapestry animals

The Circus inspired equestrian window on 57th street
Each side of the building interprets the theme in different ways; as the 58th street side is fantastical and strange with the animals becoming humanized, while the 5th Ave side is true to the concept of exotic creatures, lastly the 57th street side connects more to the domestic yet, always wonderful equestrians.  


The balancing Elephant at LV
Louis Vuitton, which is right across the street from Bergdorfs and Tiffany's (for a frame of reference) also carries on the animal theme in their harlequin windows.  These molded elephants by the way are stunning and extremely well crafted.



Lastly, I passed by Chanel's jewelry store on Madison Ave, and although the product has been removed from this display for the evening. You can see how they have created a display with a lion, the other window has deer.

Please note: All photographs by Lauren Gries 2011 © All Rights Reserved

Monday, November 14, 2011

Here Comes . . . The Holidays!

Anthropologie

Readers! Guess what is just around the corner?! The holiday window display season but of course! It's the biggest and brightest part of the year within our industry and The Visual Beat is very excited to be featuring as many windows as possible this year.  Last year I featured the windows on my sister blog Fourth Floor Walk Up - where I captured many new readers and allowed many non-New Yorkers to experience the terrific windows of New York. This year however, FFWU will still be showcasing some windows but it will always be linking back to this site, which will cover everything we can possibly gather.  So please get excited and check back often to see the newest coverage on the New York holiday installations.

For a little bit of fun I wanted to show some of my favorites from last year. Please enjoy!

Tiffany & Co.

Ralph Lauren
Bergdorf Goodman

Bergdorf Goodman